Showing posts with label Sleeping Bear Press. Show all posts
Showing posts with label Sleeping Bear Press. Show all posts

Friday, April 18, 2025

SCBWI-MI Spring Conference Presenter Editor Sarah Rockett


Favorite Reads, Penguin Young Readers, Sleeping Bear Press, Tilbury House, and Runaway Bunny: Editor Sarah Rockett

Charlie Barshaw coordinates our regular Writer Spotlight feature and interviews writers of SCBWI-MI. In this piece, meet editor Sarah Rockett. Sarah is also part of the cast of distinguished faculty at the SCBWI-MI spring conference. 




Where did you grow up? What was life like for young Sarah? What were some of your favorite childhood reads?


I grew up in the Detroit suburbs and traveled up north to Torch Lake as often as my parents could manage. I’m an only child, but always had a dog by my side and a gaggle of cousins (twelve of them) lived within a five-mile drive—with four of them right down the street and even more of us at the same school. I was always a voracious reader. I loved Miss Rumphius and King Bidgood’s in the Bathtub, Miss Nelson is Missing and Runaway Bunny. I loved Shel Silverstein. As I got older, I devoured R.L. Stine, Tamora Pierce, and Judy Blume.



Were there influential teachers and adults who helped shape your love of books?

My mom was a teacher and attended lots of reading and education conferences like MRA and ALA. She always brought gorgeous picture books (often signed) home for me. These always felt like little treasures. Both my parents loved reading novels as well. So books, trips to the local Borders, and TBR stacks on the bedside table were a big part of my childhood.



Sarah in the wild

A journalism major from Boston University’s College of Communications, you started writing for magazines How and why did you make the transition to book publishing?


Growing up I definitely wanted to work with books. I had no idea what that might mean though—except to be an author, which I knew wasn’t for me. So journalism felt like the right choice. It wasn’t until I got through college and then into my first magazine job that I realized book publishing, specifically editorial, was where I was really meant to be. I was in NYC at the time and was lucky enough to get my foot in the door at Penguin.



You were a writer for magazines. Do you still write? Do you have any ambitions to have one of your own books published?

I’ve come to terms with the fact that I don’t have great ideas. I know how to turn a great idea into a great book. So editor is where I’m meant to be!



You started in magazine journalism, moved to academic book publishing, then to production for a Penguin adult imprint. What was life like for young woman Sarah Rockett, entering the publication biz, and navigating New York City?

My mom jokes that I had two dream jobs before I turned 30—the travel magazine and working at Penguin Young Readers. I was really lucky in both cases and was willing to start at whatever position I could be put into that moved me a little closer to my goals. 

NYC was great because there were a lot of options and opportunities available. I usually had two jobs and spent most of my evenings out with friends. 

There was always something really wild going on in NYC—like ending up at a movie premiere after party or dancing under the Brooklyn Bridge with a bunch of circus performers. It was wonderful—but everyone has an NYC expiration date and I hit mine in 2012.

You moved from NYC to Ann Arbor. Sleeping Bear Press was the only publisher within a 500-mile radius. What was so attractive to you about Ann Arbor?

I was eager to move back to Michigan and my boyfriend (now husband) got into U of M grad school. So we were moving to Ann Arbor and I was thrilled. It wasn’t until I got here that I realized the Sleeping Bear offices would just be a few miles away. 

At the time, Sleeping Bear Press wasn’t hiring but I was able to convince them eventually to bring me on as an intern. We love Ann Arbor for the culture and restaurants and proximity to Detroit. If you’re used to NYC and moving to Michigan, Ann Arbor is a great option.

Author Devin Scillian, illustrator Tim Bower, and our CEO Ben Mondloch

“Sarah Rockett is senior editor with Sleeping Bear Press and editorial director for Tilbury House Publishing, both imprints of Cherry Lake Publishing Group.” How do your duties as Editorial Director at Tilbury House differ from your role as senior editor at Sleeping Bear Press? Both are imprints of Cherry Lake Publishing. What distinguishes a Tilbury book from a book published by Sleeping Bear Press?

For both Sleeping Bear Press and Tilbury House I acquire and edit projects. With Tilbury House, I also manage the direction of the list and work more closely with the sales and marketing teams regarding the imprint. 

Both Sleeping Bear and Tilbury House publish gorgeous, engaging, and important stories but Sleeping Bear titles are bit softer, have more humor and tenderness, and feel really friendly. Tilbury titles tend to be a little heavier, trust readers with bigger ideas—from science to social justice, and encourage conversations.

In the years you’ve been in children’s book publishing, the industry has changed and evolved. What’s different now? What new realities do book writers and illustrators face?

When I started in children’s publishing, ebooks were a big deal. Penguin had a whole division that was exploring ways to make ebooks more exciting for buyers—adding music and animations and game elements—and wading through all of the rights questions that came with the new format. 

The preoccupation with ebooks seems to have plateaued for children’s books, until the next new thing is available, but now everyone is contending with the realities of AI. 

The children’s book world is also now more susceptible to fluctuations in the social and cultural fabric of our world. I think children should see the world they live in reflected in the pages of picture books and that means more opportunities, risks, and responsibilities for authors, illustrators, and publishers.


“Sarah is interested in stories that will engage and inspire young readers. She has a soft spot for science/nature and environment, joyful stories, lyrical read alouds, and quirky humor.” Give some examples of books that check off some of these boxes.


Some—not all!—of the recent titles that have really made my PB-loving heart soar are: Inside the Compost Bin, Pine Cone Regrown, Winged Wonders, Courage Every Day, Too Many Pigs in the Pool, Just Flowers, Wild at Heart, The Littlest Grito, and The Bakers Dozen.

What’s in your TBR pile right now?

Witchy fantasies and multi-perspective murder mysteries!


Runaway bunny? (Her Instagram account is a runaway bunny: https://www.instagram.com/a_runaway_bunny/?hl=en)


The Runaway Bunny was always one of my favorite books as a kid and, as I grew up, my parents joked I was a runaway bunny myself, always hopping further away—until I eventually hopped back home.








Friday, January 22, 2021

An Interview with Sleeping Bear Press Editor Sarah Rockett



Sleeping Bear Press is a Michigan-based publisher of children's books, and they're currently open to submissions via their standard submission process and their new Own Voices Own Stories Award. Read on for an interview with editor Sarah Rockett to learn more.


Welcome to the Mitten Blog, Sarah! Please tell us a little bit about yourself.

I'm a born and raised Michigander with an undying passion for children's picture books. I honestly think great picture books make the world a more kind, fair, and creative place. I worked with Penguin Young Readers in New York City for several years, but have been back in the mitten with Sleeping Bear Press since 2013. I live just south of Ann Arbor in a 130-year-old house with my husband, 18-month-old son, and lazy dog. 


What are some of your favorite aspects of your job, and what are some of the challenges?

The absolute best part of my job is writing acceptance emails to new authors--their joy is contagious! Beyond that, being able to see a story come to life as it goes from draft to layout and sketches to final art is pretty magical. For me, the biggest challenges in this industry are anticipating trends, reaching new talent, and representing our readers in an authentic way. There's a definite balance we have to negotiate between what our buyers want, what we hear our little readers need, and what we see in our submissions.


In January 2021, Sleeping Bear Press launched the Own Voices, Own Stories Award for BIPOC and LGBTQ writers. Please share the story behind the creation of this new award, how it came to be, and what you hope to see in submissions.

2020 has been full of heartache, right? But one of the great things to come out of it has been the time and motivation to launch something that we're really proud of and excited about. With the spotlight on racial equity and justice this spring, we knew we needed to work harder to reach the readers and writers that are so underrepresented in children's literature. The award came out of a larger discussion around where we need to do better as a company. With our Grand Prize and Honor Awards we hope to serve both our readers and BIPOC and LGBTQ writers. I hope we see joyous, heartfelt, and funny stories that speak to the experiences of children in those communities. I'm SO looking forward to reading submissions!


Give a shout out for some new or upcoming books you're excited about!

I'm so excited about Little Dandelion Seeds the World (by a Michigan author!) and Ocean Soup, both coming out in March. The first really feels like a classic book from my childhood. The illustrations are lovely and the text is lyrical--AND it has a STEM tie-in. Ocean Soup addresses the really urgent need for us to start curbing our plastics use and get our oceans clean, but it's done in bouncing rhyme with really actionable lessons. Fun AND important!


Is there anything else you'd like us to know?

Sleeping Bear Press LOVES telling Michigan stories from Michigan authors--please keep those submissions coming! 


Thanks for your time, Sarah!


Find the Sleeping Bear Press submission guidelines, including instructions for the Own Voices Own Stories Award here: https://sleepingbearpress.com/submissions

Submissions for the Own Voices Award will be accepted from January 1, 2021 through March 31, 2021 with winners notified by August 1, 2021. Awards include a Grand Prize (publishing contract and cash prize) and Honor Awards (cash prize and consulting session with an editor). More information including eligibility and instructions can be found on the submissions section of the Sleeping Bear Press website or visit them on social media.




Coming up on the Mitten Blog: 

A Writer Spotlight, Ask the Editor, Equity & Inclusion Corner, Tips for Starting an Author Newsletter, Book Birthdays, and more! 

We welcome your submissions and are scheduling guest posts for March and beyond. Find our guidelines here: https://scbwimithemitten.blogspot.com/p/submissions_18.html.



What We're Looking Forward To:


For more information, including scholarship opportunities, go here:
https://michigan.scbwi.org/2020/05/01/spring-conference-2021/




https://www.scbwi.org/events/winter-conference-2021/

Scholarship opportunities are available for this conference and more. 
Go here for eligibility and application information:
https://www.scbwi.org/awards-and-grants-new/


Have a great weekend!
Kristin Lenz


Friday, April 14, 2017

Industry Insider: Tara Lehmann, Publicist

I'm always curious to learn more about the various publishing roles that contribute to launching a book out into the world. I met publicist, Tara Lehmann at an event at Children's Hospital of Michigan. A Little Free Library had been donated to the hospital emergency room, and Tara was distributing books from Sleeping Bear Press, both for the hospital patients and to help stock the new library. 

Pi Beta Phi donated books for their philanthropic Detroit Fraternity Day of Service, and Ann Arbor author Debbie Taylor read her picture book, Sweet Music in Harlem, with a little help (and antics) from Hooper, the mascot of the Detroit Pistons.

The Detroit police even made a brief appearance to help distribute books.
Tara Lehman

Tara is new to Michigan from the West Coast. Please give her a warm welcome, and read on to learn more about her role as a publicist.

What is your job title? Tell us about your responsibilities and describe a typical day.
I'm the Publicist for Sleeping Bear Press and Cherry Lake Publishing. Basically it's my job to promote books at events, at conferences, on social media, and for awards. A typical day for me varies, but it might include answering emails, chatting with upcoming authors about their author platforms, sending books out for review, or planning events. 

What's your favorite part of your job? What is the most challenging?
My favorite part of the job is taking a title and trying to look at it from a different angle. Sometimes the most effective approaches are the ones people don't immediately think of and the responses can amazing. Often times the most challenging is the waiting. Waiting for reviews, waiting for books to come in, waiting to hear back from people about an event opportunity. 

Tell us a story about something funny or magical or something that went terribly awry when you were working with an author or at an event.
Several years ago, I was working for a different publisher and we were attending a comic con. It was so much fun, I love seeing all the costumes. Well, one of our graphic novels featured a Smilodon and we happened to have boxes and boxes of plush Smilodons in our backroom. Intending to sell a handful, I took a box or three with me to the event. Thankfully the con was local because I ended up running back to the office three more times that weekend to get more plushies! Never underestimate the appeal of prehistoric creature plushies when there are kids around.

What are some new or upcoming titles you're especially excited about?
Everyone has a title or two that they're most excited for. One is The Skydiving Beavers: A True Tale by Susan Wood and illustrated by Gijsbert van Frankenhuyzen (or you can call him Nick) which is about a colony of beavers in Idaho in the 1940s that were causing problems for the people, so they decided to relocate them. But since they weren't able to drive them to the new location (no roads), one man created a contraption that would allow for the beavers to safely be launched out of a plane! 

The other is Out of School and Into Nature: The Anna Comstock Story by Suzanne Slade and illustrated by Jessica Lanan. A fantastic biographical picture book by the same author who wrote The Music in George's Head about George Gershwin, Out of School and Into Nature is about Anna B. Comstock, a woman who bucked tradition and became a pioneer in the fields of education, science, and art. She started a movement encouraging schools to host science and nature classes outdoors! And as a fun fact, she's one of four female inductees into the National Wildlife Federation Hall of Fame. 


What advice do you have for authors regarding promotion/publicity/marketing?
If you're a first time author or an old hat at the game, always keep in mind that promotion doesn't need to be expensive. Creating websites, social media content-- that can be free as well as a great way to get the word out! Look for ways to collaborate with other authors, team up for events if you're able, or reach out to people that you know in the community. If you want to spend money, try and make sure it's something that can do double duty, like a bookmark with a QR code or web address so they can find out more about you and the book. And don't be afraid to talk about yourself and your book, that's how people find great new titles!

Outside of work, what do you enjoy? How do you spend your time?
Outside of work I enjoy reading (of course), video games, cooking/baking, and writing YA. When I'm away from the office, I'm just like any other hopeful writer wanting to be published, but with just a little bit extra industry knowledge. 

Thanks for taking time out of your busy day, Tara!
Learn more about Ann Arbor, Michigan-based publisher Sleeping Bear Press at their website and follow on Twitter and Facebook.

And while we're talking about marketing, it's time to register for our upcoming SCBWI-MI event:
Marketing Bootcamp: A Day Devoted to the Business of Writing, April 29th


http://michigan.scbwi.org/2017/03/22/marketing-boot-camp-a-day-devoted-to-the-business-of-writing-april-29/


Coming up on the Mitten blog: Nina Goebel is coordinating with our new Featured Illustrator. We'll introduce her and unveil our new blog banner soon. Plus, more Michigan KidLit Advocates, a Writer's Toolbox, creating teacher guides, self-publishing a second novel, and another Writer's Spotlight - it could be you!

Happy creating!
Kristin Lenz