Showing posts with label Heidi Sheffield. Show all posts
Showing posts with label Heidi Sheffield. Show all posts

Friday, December 13, 2024

Memories of Mackinac Island

Beautiful spaces, 2011 or 2014?, medicinal fudge, wet bike rides, Arthur Levine, plein air painting, and butterflies: the SCBWI-MI 2014 Mackinac Island conference

Compiled by Charlie Barshaw

Disclaimer:  There were two SCBWI-MI conferences--2011 and 2014--as well as a number of Michigan Reading Association conferences around the same time. So we're going with Mackinac Memories. It may not have happened in 2014, but it happened on Mackinac Island. Thanks to everyone who contributed. 

First memory begins here:

I blame the Mackinac Island conference for my addiction to writing in beautiful spaces. Until then I had been content to labor away in my office or the dining room table at home. Now, I look for every opportunity to write in places wooded and wondrous.

The Mackinac Island Bridge
photo courtesy of Ann Finkelstein

My favorite thing about writing conferences is the community. Getting to chat with other people who love stories the way that I do is a rare treat. Being on Mackinac with that particular group of writers was incredible. Time just slows down on Mackinac. I loved going on walks with other writers, strolling along the shore, down the streets through town, and feeling like we were outside of time. That this space was sacred and we could write and share and never run out of time.

Since that conference, my writing life has really taken off! My debut book, Hanging with My Peeps, was published in 2016. I met the editor for my second book, Junkyard Dogs (Peachtree Teen, 2023), at a MI SCBWI conference. Junkyard Dogs has been a huge success for me--with the audio book being narrated by Robbie Daymond! and the story making the shortlist for the Indiana Author Awards (since I work in Indiana). 

One really cool thing that's happened: As a teen I used my babysitting money to pay for a subscription to Writer's Digest, which I read cover to cover. Just last month, I was asked to write an article for them! What a full circle moment!


I don't think I did a presentation then. I was really new to the group. I think I just attended as a participant. And, yes...it was glorious!
--Deb Gonzalez


Boats and dock
Photo courtesy of Vicky Lorencen

I remember being overwhelmed by all the talented people around me, and surprised by everyone’s kindness! Most meaningful of all was a wonderful walk and talk time that Heidi Sheffield and I shared. She is such a wonderful person!
--Elizabeth McBride

I recently remembered that at that Mackinac Island SCBWI conference I had a fabulous critique by Candace Fleming. I remember she told me that manuscript would definitely one day be a book. And finally two years ago it was published. My Christmas book.
--Lindsey McDivitt


My 2014 conference memories are muddled - nothing stands out! Was I even there, lol! Strangely, I remember the Mackinac conference before that more clearly, not even sure when that was (2010?) when I roomed with Terry Lynn Johnson from Canada and she entertained us with her funny adventure stories.
--Kristin Lenz


Scenic view
courtesy Ann Finkelstein

You've asked me to take a trek down memory lane, and to the 2014 lane to be exact. I'm flattered that you think I might have a good memory. Haha.
At my age, my memory kinda goes in and out, so I'm not sure what I can dredge up from the 2014 conference.

So, I went to THE MITTEN blog and to 2014 and found a treasure trove of pictures and summaries from shadows and others who were in attendance.

September/October might have had lead-in articles, but the Nov blog has a lot of pictures. (See posts HERE, HERE, and HERE.)

Sorry that I can't offer more to you. I, seriously, remember being there and working hard. I didn't sightsee, or take a carriage ride. Didn't even get to buy fudge.
--Rachel Anderson

plein air in the butterfly house



What I remember most is the 1st Mackinac Island Conference with Donna Jo Napoli, Beverly Horowitz and Tamra Tuller.

Couple memories from that conference (even though you didn't ask.) Donna Jo's dinner speech was a hoot. She had us all in stitches. It had something to do with starting out in the field and making all the mistakes when it came to submission.

Sunday afternoon after the conference ended Donna Jo, her husband Barry (?), Kristin Nitz and I took a walk around the island - through the interior if I remember correctly. Somehow we ended up near the Grand Hotel and snuck in through a side door. It wasn't as grand as expected but somewhat shabby - at least the part we saw. (Maybe that's where the help stayed and not the public part?)
--Pat Trattles

Arthur and Heidi
courtesy Heidi Sheffield

The Mackinaw Conference was one of my most cherished SCBWI-Michigan conferences of all time. I think my favorite remembrance was buying a raffle ticket and getting the prize of a manuscript critique and phone conversation with Arthur Levine. I was SOOOO EXCITED!!!! At the time, ICE CREAM FACE was unpublished, so Arthur took a look at the manuscript and we discussed it on the phone. 

Later that year, I was in NYC for the SCBWI Winter Conference and visited Scholastic with a group of illustrators. We got to see “the great wall,” (I think that was the name) a place they would pin favorite illustrator postcards. I couldn’t believe one of mine was there and was practically tearing up. :)) I had brought a mockup of ICF with me and gave it to Arthur, who ultimately passed on it, but he gave me some feedback that helped me refine it that much more. 
Heidi and Ruth


At the LA conference in 2017, Nancy Paulsen from Penguin/Random House saw it and offered a contract the next week to buy ICE CREAM FACE, which is now a Dolly Parton Imagination Library Book. I encourage members to keep their minds and hearts open to the revision process, going to conferences when possible and meeting folks like Arthur and Nancy. When preparation meets opportunity, it is a beautiful thing.
--Heidi Sheffield



From the best of my recollection, Dana Atnip, Kara Marsee, Nina Goebel and I drove up to the docks in my show van I used to sell my books, often referred to as the Book Mobile. After getting to the island Dana, Nina, and I got an extra roommate to share with, and that was Beth Rayner

We shoved all our gear into that room for the SCBWI conference, which was a hoot and a half! Four women and one bathroom! I remember Dana and I renting bikes to take an island round trip ride and headed back up for more conference doings after buying fudge in town. The fudge was for medicinal purposes only, 

I was slated to speak at the conference on self-publishing, a new venture and turn for SCBWI. I remember being extremely nervous but with the help of friends and fudge I was able to deliver. I was happy to meet some great authors and illustrators, some whom I've kept in touch with since then, such as Doris Holik Kelly.

I have been to Mackinac Island before and recently as last summer, 2023 to do research for my book. It's truly a magical place especially off the beaten or paved path. 
photo courtesy Heidi Sheffield


I remember that the trip went by far too quickly, but I did sneak time in to get down to the Mission Point shore to observe and sketch a mother beaver and her clan working on their lodge. This was all that stayed in my mind from that trip. The industrious beaver family and the overcrowded room. 

Sadly, last summer at the island the beaver lodge had been torn down and the family not seen. Some say that they are secretly housed safely up further on the eastern side of the island, I should go back again to look for them! 

Yes, all in all, a great conference with great connections and would love to rejoin the SCBWI gang to return to the island for another conference.
--Lori Taylor

Plein air and visitor
courtesy Ann Finkelstein

What do you remember about the trip to Mackinac Island 2014, and/or the return trip home?

Arthur Levine who was with Scholastic… (the publisher of the Harry Potter Series) was visiting some friends in Saugatuck and wanted to get to the conference (as a speaker) a day early. Anita called from her up north cottage and asked if I could drive him up to the island. I explained that Saugatuck is not a close drive for me and I would not be going up for another day. Anita is so personable and nice that you just can’t say no to her, so I came up with an alternate plan. I said, “If you can get him to my driveway, I will meet someone halfway.”

Arthur’s friends dropped him in my driveway. He commented on how much yard I had and how uncluttered and organized everything was. I imagined that in a New York City apartment things are a bit more cramped. I drove him up in my 350Z to make it fun. We had interesting conversations. He said my books exceeded the national average but would never publish them as they had already been published.

That halfway person was the wonderful & good friend Jay Whistler, whom I didn’t yet know at the time. He bought us lunch before she drove him the rest of the way.

Had you been to Mackinac Island before? What was your initial impression?

It is a magical place. Yes, I have been there many times. On this trip the sky broke loose and it poured. Water was gushing out of the eaves. Christine Grabiel & Linda Barley rode bikes from Linda’s cottage on the other side of the island. They were soaked to the skin however, they were still all smiles and laughter.

Any of the presenters or presentations leave an indelible mark on you?

I think I spoke with three others on indie publishing. Sandy Carlson, Julie Hedlund & (sorry I can’t recall the 3rd one maybe Lori Taylor?). I only had 10 minutes to speak and wanted to get a lot in and thus probably spoke way too fast. I was impressed that RA’s Carrie and Leslie sat in on the session.
Anita and me
courtesy Anita Pazner

Ha! I remember that you and Anita dressed up in 18th century garb.

Did you get a chance to sightsee? What did you seek out? What did you stumble upon?

My wife also came to this one. We didn’t do too much walking around due to the rain.

Any interactions with faculty or fellow attendees that stood out?

I recall Kirbi showing me her amazing artwork portfolio. I was very impressed.

I felt like I knew Arthur pretty well after the long car ride. We talked shop nonstop. He had many questions about indie publishing.

What do you remember about the ferries? The horse-drawn wagons? The bicycles?

Having been there before I don’t recall. I think we may have ridden a bike around the island on a dry day.
--Dave Stricklen

In the butterfly garden
courtesy Anita Pazner
What do you remember about the trip to Mackinac Island 2014, and/or the return trip home?


I live in Marquette in the UP, so I drove south to the ferry marina. I remember thinking that most of the attendees from Michigan would be driving north to get to the same location. And lucky me, I got to experience three of five Great Lakes in one day: Superior, Michigan, and Huron. The ferry boat is the coolest (literally) transport method! You can see for miles across pristine freshwater oceans, and as Mackinac Island approaches, slowly leave behind the normal hustle and bustle of cars and trucks and enter the beguiling magic of a simpler time.

Had you been to Mackinac Island before? What was your initial impression?

I had been to Mackinac Island as an enthralled child (biking! horseback riding! fudge eating!), a moody early teen (“can we go now?”), and finally as a woman in her late twenties vacationing with her long-term boyfriend. I left that trip engaged!

Any of the presenters or presentations leave an indelible mark on you?

They were all fantastic. So giving and authentic. I believe they all loved leaving their real lives behind for a few days and sharing what they knew with attendees. 

Arthur Levine floored me with his description of editing the Harry Potter series for the US market. Greatness in our midst! Then, he floored me again in our one-on-one critique of my middle-grade novel manuscript. I had a big inferiority chip going into it (did I mention he was the US Harry Potter editor?), but he nudged me out of that unhelpful mindset and treated me respectfully. The gems he gifted that day are still part of my writer toolbox.

Eric Rohmann, Anita, Candy Fleming and me
courtesy Anita Pazner

Did you get a chance to sightsee? What did you seek out? What did you stumble upon?


We were too busy with the conference to do much sightseeing, but one delightful memory involved Arthur again. As we walked to dinner on Thursday night with faculty and volunteers before the conference started, he sang show tunes a capella. He had a great voice, but his enthusiasm was unparalleled.

Any interactions with faculty or fellow attendees that stood out?
Anita and Heidi
courtesy Anita Pazner



Conference coordinators Charlie Barshaw and Anita Pazner thought of all the details that would make the weekend special, organized, and memorable. They were effective, funny sidekicks who modeled partnership at its best.




What was your biggest surprise?

I was surprised that so many people made the effort to drive, ferry, horse taxi, and walk to be together and learn. Our community of bookmakers is truly remarkable.

Thanks for the trip down memory lane, Charlie!
--Carrie Pearson


I’m afraid I am mixing up the two events we had on the island. One with me and Monica as RAs and one with me and Carrie.

What do you remember about the trip to Mackinac Island 2014, and/or the return trip home?

I remember we got a late request from Arthur to pick him up a day earlier than we had planned. The planners were already near the straights. We ended up contacting Sue Thoms and Dave Stricklen and Jay Whistler, who coordinated picking him up and driving him north. Ask Jay about this, her memory is probably better.

Had you been to Mackinac Island before? What was your initial impression?

I had been there a few times. Always magical
Leslie, Arthur Levine, and Christy Ottaviano
courtesy Anita Pazner

Any of the presenters or presentations leave an indelible mark on you?

Donna Jo Napoli—a class act. Not about her work, which I love, but about her manner and capacity for sharing with attendees.

Did you get a chance to sightsee? What did you seek out? What did you stumble upon?

Several of us rented bikes and rode around the island. We visited the library and sat on the back deck with books, visited the school and walked up and around the Grand Hotel grounds.

What was your biggest surprise?

I remember the tulips and getting everyone to hold up their arms to invoke good weather
Leslie plein air-ing
photo by Anita Pazner

--Leslie Helakoski


What do you remember about the trip to Mackinac Island 2014, and/or the return trip home?

I enjoyed spending time with the illustrators in the butterfly house.

Had you been to Mackinac Island before? What was your initial impression?

I had been to Mackinac Island before, but I hadn’t stayed at the Mission Point Resort.

Any interactions with faculty or fellow attendees that stood out?

I remember talking to Sandy Carlson, PJ Lyons, Lori Eslick and Heather Shumaker.

What do you remember about the ferries? The horse-drawn wagons? The bicycles?

I remember the gardens were gorgeous.
--Ann Finkelstein

What do you remember about the trip to Mackinac Island 2014, and/or the return trip home?

When I attended this conference, it was my first at Mackinac. I was fortunate enough to be invited to a friend’s cabin for the night before the conference so that I wouldn’t have to drive so far. 

While there, a bit of a situation arose: presenter Arthur Levine’s transportation fell through. The RAs and conference organizers were having a tough time finding someone so last minute, especially because he needed to be picked up in South Haven (or maybe Saugatuck). Wherever we had to collect him, there didn’t seem to be anyone in that area attending the conference the next day to bring him along. 

plein air painting
courtesy of Anita Pazner

Instead, we cobbled together a solution. Dave Stricklen would drive from Grand Rapids to pick him up, and then I would meet them halfway to Mackinac (near Big Rapids). This meant I had to drive 1.5 hours south of the cabin, meet Dave and Arthur, drive north to St. Ignace for three hours, take the ferry across, and get Arthur to Mission Point in time for the Friday night opening activities. All this after having driven four hours the day before to get to my friend’s cabin.

Needless to say, I was wiped out, so I don’t remember much about the conversations Arthur and I shared on the drive. I do remember asking him some specific questions about publishing in general, and he was gracious enough to share his thoughts. At one point, he said, “Tell me about your current WIP.” I almost drove off the road…maybe. I don’t recall. I was very tired. But it seems likely, doesn’t it? THE Arthur Levine wanting to chat about my work? He offered some great advice that helped me with some sticky spots in the plot. I will always be grateful for that.

When I told my husband about all this when I got home, he said, “Isn’t that nice,” and I could practically feel him wanting to pat me on the head. So I explained who Levine is and how huge a deal this whole thing was, and that it would be like a non-writer being asked to chauffeur Tom Hanks somewhere. My husband finally understood and honestly got happy for me.

Had you been to Mackinac Island before? What was your initial impression?

Lori Eslick
plein air leader
courtesy of Anita Pazner
I had been to Mackinac about six years earlier, when my husband and I took our daughters there while on vacation. Though we only spent the day, I remember walking through the streets and marveling at how lovely the gardens were. It seemed the neighbors competed to win “Most Beautiful,” but I don’t know how anyone would be able to choose. I also thought it was remarkable because all the flowers were annuals, which they probably couldn’t plant until June, and yet here they were, in the middle of July, a glorious riot of a rainbow.

Any of the presenters or presentations leave an indelible mark on you?

I’ll be honest that I don’t remember much about the presentations. That was partly because I had volunteered to run the conference bookstore, and there was a huge issue with the spreadsheet, messing up all the calculations. I spent a large portion of the conference trying to fix the issue, and eventually had to do things by hand. That meant I wasn’t able to attend as many sessions as I would have liked. It was also the last time I did the bookstore. To those of you who do it now, there is a special place in heaven for you.

Did you get a chance to sightsee? What did you seek out? What did you stumble upon?
Photo courtesy Ed Spicer

I did not sightsee, which I was sad about. I had hoped to spend some quality time along the water, but the bookstore debacle commanded all my free time.

Any interactions with faculty or fellow attendees that stood out?

Several people stepped in to keep the bookstore moving while I dealt with the technical issues. Jennifer Rumberger and Dave Stricklen were especially helpful, and Cynthia Mathes, an SCBWI member from Louisiana, offered her support by running to the local bookstore to pick up some speaker books that hadn’t been delivered. I would never have been able to manage without their help. If there is anyone else who helped out and I have forgotten, please accept my apologies, but know that I am truly grateful for all the support.

What do you remember about the ferries? The horse-drawn wagons? The bicycles?

I love a good ferry ride, unless it’s the kind where I am stuck in my car the whole time. Then I freak out that the ferry will capsize and my car will become a coffin. This is what happens when you have anxiety. ;) Thankfully, the weather over was nice, just a bit chilly, but not too cold. Arthur wanted to sit on the upper deck to enjoy the view of the Mackinac Bridge and the fall air. He seemed to be basking in the moment.

more plein air
courtesy Anita Pazner

He also commented on the buggies and bikes and was fascinated by an entire island with no motorized transport. He asked questions about when this happened, why they decided to do this, how people traveled in the winter, etc. I realized that, despite being a nearly life-long Michigan resident, I didn’t know the answers to these questions. So I looked it up to be able to share it with Arthur. (In case someone needs that history, here’s a link to it.)

What was your biggest surprise?

My biggest surprise was probably the bat I would see every morning and evening in a back hallway as I walked to breakfast and back to my room at night. To be clear, the bat was outside, so I was safe, but I loved being able to watch it through the window. Sometimes it spread its wings to stretch (perhaps between naps?), other times it didn’t move at all. But he was my little companion for the entire conference. And it seemed like the perfect time of year to spend a few days with him.

What's happened to you over the past 10 years?

Since that conference, although Arthur helped me see through a sticky plot issue, I've put that novel on a shelf. Actually, I've put that novel in the trash. I can hear the collective gasp right now. But it was the right move. What I realized that it wasn't just the plot that was stuck. It was me. (All the Swifties now have the lyrics to "Anti-Hero" running through their brains.) Although I spent years on it, I got what I needed out of it. When I started, it was the novel of my heart. As the years went by, it became the albatross on my back. (I may be mixing metaphors here, but you get what I mean.) And while it will never see the light of day, it is the novel that taught me how to write.

It was also holding me back because it showed me that I had gone as far as I could on my own. I no longer knew what I didn't know. I needed a different approach. As soon as I deleted all my files, shredded all my pages, and let it go emotionally, my writing path changed in a big way. 

butterfly and flower
courtesy Anita Pazner

First, I went back to graduate school and got my MFA in creative writing from Vermont College of Fine Arts. After graduation, I started my own editing business, helping other authors develop their manuscripts and their skills. I have spoken at conferences here in Michigan, around the country, and internationally. 

I became a submissions reader for three different literary agencies and two literary journals. I've judged multiple writing competitions. But even more importantly, I am now a published author with two MG titles, one short story, and a second soon-to-be-published short story coming out. I'm currently working on another MG, this time historical.

Deleting an entire manuscript was a scary step, but it was what I needed to move forward. And though it may seem trite or hyperbolic, it's fair to say that Mackinac was the tipping point, so I took a leap and changed my life.
--Jay Whistler


Had you been to Mackinac Island before? What was your initial impression? 

Yes. We’d been there a few times. Loved the facility we were at. Perfect!

Any of the presenters or presentations leave an indelible mark on you? 

Yes. But for some reason I can’t remember her name. She had me in tears at one point, I remember. She kinda wore old hippie clothing. And I had read her most famous book. God! My memory is slipping . . . who were the presenters at that conf.? Tell me, and I can pick her out.

Did you get a chance to sightsee? What did you seek out? What did you stumble upon? 

Yes. Went for walks. Always loved going up over the hill and through the woods. Past the cemetery.

Any interactions with faculty or fellow attendees that stood out? 
Heidi 
courtesy Heidi Sheffield


Got to know Heidi a bit more. But always, loved seeing folks.

What’s writing life been like for you these past ten years? 

(What! You want a treatise? It’s always been full of ups and downs. I have a new agent now, after 21 years with my old one. I’ve immersed myself in writing a lot of poetry as I wait to hear about book manuscripts. And after about 10 years just submitted a new novel manuscript to my agent. We’ll see if it sells. Still loving the process, even without any major sales lately.)
--Shutta Crum

To close out the Mackinac Memories, prolific author and esteemed faculty member, Candace Fleming:

What do you remember about the trip to Mackinac Island 2014, and/or the return trip home?

The moment I remember most was when one of the participants sang OH, NO to me in the lobby.  He used the book’s text and put it to the tune of “Froggy Went A-Courtin’.”  Then other attendees chimed in, and suddenly I was being serenaded with my own words.  How amazing!

Had you been to Mackinac Island before? What was your initial impression?

I’d been to the island before, so I was excited to return.  I remember being charmed by the hotel… and the fudge.

Any of the presenters or presentations leave an indelible mark on you?

Christy Ottaviano’s talk resonated with me.  Her words inspired me to be a better writer.  Arthur, I remember, made me laugh.  And I met Jodell Sadler there… the beginning of a friendship that continues to this day.

Did you get a chance to sightsee? What did you seek out? What did you stumble upon?

It was rainy so I don’t think I did a ton of sightseeing.  I did eat a lot of fudge.  Yup, I know.  I’ve mentioned that already, but let’s face it, the fudge is memorable.  I love that little knife that comes with one’s brick of chocolate.

What do you remember about the ferries? The horse-drawn wagons? The bicycles?

It was wet going home on the ferry.  I didn’t ride in the horse-drawn wagons.  I did, however, take a ride around the island when I first arrived.  It’s such a beautiful place, and so different from one end to the other.   

What was your biggest surprise?

Ruth plein air painting
courtesy Anita Pazner

I was delighted by the conferees – smart, kind, hard-working.  I wished I’d lived closer so I could make them all my best friends.  Honestly, I remember it being one of the coziest, companionable conferences I’d ever attended.  And I met you and Ruth there!!

--Candace Fleming

 


Charlie Barshaw conducts interviews for The Mitten. He co-chaired conferences in 2013 and 2014. He is fortunate to know so many talented and giving creators in the Children's Literature community.

























































Friday, January 19, 2024

Author/Illustrator Spotlight: Heidi Woodward Sheffield

 


 Switching things up, name dropping, a bonus awards show, and breast cancer: Author/Illustrator Heidi Sheffield

Charlie Barshaw coordinates our regular Writer Spotlight feature and interviews writers of SCBWI-MI. In this piece, meet  author/illustrator and dear friend, Heidi Woodward Sheffield.

Im going to switch things up and ask, at the beginning of the interview, what is next for Heidi Sheffield?

In front of the Brooklyn Public Library

The Brooklyn Public Library invited me to speak in 2022 to kids who had participated in the Ezra Jack Keats Bookmaking Competition. I was the first speaker they had since Covid. It was extra special to me because my mom was born in Brooklyn and spent most of her days at the library growing up. :))

 

Planting lots of seeds! This week, I’m submitting a mockup to the publishing gods of a book from many moons ago. I won’t say the name as I’m a little superstitious, but I have a very soft spot in my heart for this story. I also have an even older story (uhhhhh…one of my first SCBWI stories from around 2000 that began as a picture book, then I tried writing as a novel—I got about 100 words in. I’m thinking about rewriting that one.) There’s also a mockup for a picture book collaboration that I’m creating with another illustrator, too. Lots of secret somethings…

Your latest publication on May 23, 2023, is Good Night, Little Man,written by Daniel Bernstrom and illustrated by you. A picture book of 40 pages, it required more illustrations than the standard 32-pager. What else did you find challenging about illustrating this manuscript?


The thing that gives me the greatest joy in life is creating collages. There were some background textures that I used in GOOD NIGHT, LITTLE MAN that were especially important to me, as they had a narrative of their own that I felt made the story even stronger.

When I create a collage, it’s a very organic process. If something is changed, it can upset the composition in a major way. It’s kind of like that game you’d play as a kid with sticks…I think it was called “Kerplunk.” Anyhow, you have this tube and a bunch of sticks that run from one side to the other. There are marbles that sit on top of the sticks. But if you choose the wrong stick, the marbles will all drop down. 


That’s how I feel about collage. You remove the wrong piece and the whole thing falls flat. I gave it my all, but the publisher didn’t want the background texture to play as important of a part as I did. Creating books is a group endeavor, so sometimes there are things you give up as a creator.

The other challenge creating the illustrations for GOOD NIGHT, LITTLE MAN was COVID. Usually, when I get a green light regarding the storyboard, I go out in the world to find some models who fit the characters I have in my head. But I couldn’t do this with the pandemic going on.

One day, Daniel was sharing some family pictures with Harper’s publishing team and they were sooooo adorable. GOOD NIGHT, LITTLE MAN was a story Daniel wrote about his son, Haven. The more I looked at the pictures, I decided under the circumstances, it made sense to have Dan, his wife Heather and Haven as inspiration for the main characters, if they were willing to do so. 


Luckily, they said “Yes!” They were super easy to work with, even though it was a virtual exchange. I gave them a list of different poses and emotions and they emailed oodles of great shots. I had these photos above my drawing table for two years.

When it was time to take these photos and sketches down, I was a little sad. This family that I’d never met had left such an impression on me. But this summer I had the opportunity to meet them taking my daughter to camp out west, so that was very special. And I got to meet the original Little Man, Haven! Dan and I also appeared at the Minnesota Children’s Book Festival this past fall and it was wonderful! I would love to work on another book with Dan.


Ice Cream Face
 
a picture book you wrote and illustrated, published in 2022 The cover image of a boy holding a fully-loaded ice cream cone was, in some form or other, a portfolio piece of yours over the years. What was it that kept this story vibrant and beckoning in your heart and head?

It’s still a favorite of mine. It was one of those pieces that came about so fast. There was such flow, where you’re in the zone and all of the nay-sayers in my head were out to lunch. I had simply banished them for the day. I remember creating a version I didn’t really like initially, then changing it in unexpected ways, which both felt scary and exhilarating. That’s the test for any collage that I create. If I feel what I’ve created is different and slightly unsettling, I know I’m on a good path.

A little background—the ice cream face boy was in my portfolio for the Nevada Mentorship Program, which accepted illustrators, at the time. (It’s also a program any SCBWI member can apply for. The amazing Ellen Hopkins suggested I apply when she came to speak at our Michigan conference way back when.) When my mentor David Diaz saw the ice cream boy he said something like, “You cracked the code!” It was a pivotal moment for me. I had finally created both a character and the idea for a story that stood alone, so it was a major breakthrough.


You exploded on the kidlit scene in 2020. Both
Brick by Brick, which you wrote and illustrated, and Are Your Stars Like My Stars, written by former SCBWI-MI R.A. Leslie Helakoski and illustrated by you, premiered that year. Great to have two books out in the same year. Not so great to have them out in the height of the pandemic. But what did it take to produce those two works at virtually the same time?
There was overlap between the two projects. When I was about half way through STARS, I began work on BRICK BY BRICK. It was a little stressful creating my first two books for the first time! I basically put on blinders and did just what I had to do at that very moment, with each day. The amount of work that I completed grew little by little. Do you remember that quote about writing a novel? 

 “It’s like driving at night. You never see further than your headlights, but you can make the whole trip that way.” (Novelist E.L. Doctorow)


BRICK BY BRICK and STARS were also different styles, and that helped. For STARS, I used my pencil drawings as the holding lines for the collage, so that technique was a little faster. But I did a TON of research, to make sure the children and their surroundings were authentic. BRICK BY BRICK had some finished art that I just had to tweak, and other pages that I had to create from the bottom up. It was a more time-consuming style because anything I drew in pencil had to be painted digitally.

Our book launch for stars at Nicola’s was during an incredible snowstorm, so much in fact, Leslie couldn’t come. In terms of Covid affecting things, STARS really suffered. Leslie and I are still in the trenches, trying to get word out about STARS. Librarians discover the book through our efforts, simply love it and are surprised they had not heard about it before.

As Kirkus said ”...the book's timely message of universality among diversity is a highly relevant one.” I’ve always felt its a book not just for kids, but adults could benefit from reading it, too.

Colleen Kammer of The Book Beat shared with me that STARS was a book she took under her wing and often suggested to customers during Covid. I was so touched to hear this.

Brick by Brick earned you the Ezra Jack Keats Award. What does the award mean to you? What was the ceremony like? How did you find out you had won?


Receiving the Ezra Jack Keats Award was, and still is, a heart-stopping moment. To think that BRICK BY BRICK would become part of the EJK Award’s legacy of books to spread hope, encouragement and empowerment to all children was beyond wonderful.

The award also gave BRICK BY BRICK visibility. Great literacy programs like the Dolly Parton Imagination Library and First Book wanted to create paperback versions to be given to kids who need them most. It was a lifelong dream of mine to have books accessible to children who might not otherwise afford them, so when BRICK BY BRICK became a Dolly Parton Imagination Library Book and First Book, it also was a dream come true.

THE SNOWY DAY was, and still is, a favorite of mine. I think it’s perhaps the best picture book of all time. The first page of Peter in bed, with his pillow and quilt looking like snow itself, with him gazing out of his window, seeing the new snow, is amazing. I’ve had this page on my bulletin board by my computer for 15 years or so. Each day I look at it and discover something new.

From Ice Cream Face

The morning I received the phone call from Nancy Paulsen and Cecilia, I couldn’t believe it. Originally, I was nervous, because I was working on ICE CREAM FACE and thought I must have screwed up pretty badly for them to call me at home. When I found out I’d won the Ezra Jack Keats Award for Illustration, I cried and thanked them for giving me the opportunity to have BRICK BY BRICK published. I flipped back and forth between happy tears, and laughing at the same time. Even my dog was dumbfounded by my reaction. 

I know my parents were looking down from above, smiling and sobbing with me. They always believed in my dream of becoming an author/illustrator for children, that had taken me a literal lifetime for me to achieve. It took an entire week for me to calm down.

The ceremony was via Zoom, since it was during Covid. I have to say presenting online was more difficult for me than it would have been in person! This was my first virtual event and I was more than nervous. Even though it was online, the organizers of the event were so wonderful and really went out of their way to make it feel special.

Okay. Those are your many well-deserved successes. But Ruth and I have known you for more than a decade, and your career was just a mirage on the horizon back in 2009 when I first met you. You were fresh from working as a graphic designer. You had some stunning collage pieces, but also a yearning to write. How did you come to find SCBWI?

I’d like to give a little more context to my professional background. When I began college, I had the same ambition to eventually become a children’s book author, so I got a degree in English at the University of Michigan and later a degree at College for Creative Studies. (My first day at CCS, they disbanded the entire illustration department. There were teachers literally crying and people saying illustration was dead. I had enrolled hoping to study illustration and was a little miffed the admission team hadn’t shared their plans to dissolve that department.)

Heidi and books

Then I took some graphic design courses and learned about copywriting and art direction and that I had a
knack for both. I figured getting a job in advertising would let me build a nest-egg, so one day I could break away and do my children’s book thing. Very early on, I realized the best ads had the best stories. They were short, compelling, with an emotional hook. All great qualities I would need to create children’s books.

When my daughter was born, I hopscotched over to freelancing work as a copywriter and graphic designer. At the time, I took a Photoshop class from a friend of mine, John Dinser who was a fantastic illustrator and amazing teacher at Washtenaw Community College. (Still is—take his class!) At the time, I had a portfolio chock full of traditional work—lots of pen and ink and line drawing which he liked, but something seemed to be missing

I brought a collage to John one day that I’d made by cutting out shapes from magazines, arranging them on a wood background and taking a photo of it all. He said, “Now this will get you noticed. Do more of that.” I flip out when I get paste on my fingers AND I CAN’T GET IT OFF!!, so I started messing around with making collages in Photoshop. Something funny— my style came about in part because I only knew a few tools and not the whole program. I liked the wonky shapes I was coming up with and just kept going.

Daniel Bernstrom and I spoke at the Minnesota Children’s Book Festival in September, which was so fun! We also read the book to a trolley full of kids in Stillwater. (I promise they were there!) It was like riding Mr. Rogers’ trolley.


To start building an illustration portfolio, I volunteered for the Ann Arbor Book Festival to illustrate and design their posters. Through that, I met the folks from the Ann Arbor District Library. They liked my illustrations for the book festival and asked if I’d like to design and illustrate their children’s activities calendar of events, “JUMP: Fun stuff just for kids.”

In my contract, I asked to keep the copyright of all of my illustrations. This project meant so much to me, since kids would be taking these home, reading them and most of all, looking at the illustrations, not unlike reading a book. It really helped bridge the gap of time it took before I had a book published. And believe it or not, one of those illustrations inspired the story that I’m pitching to a publisher this week!

As a freelance graphic designer, I was always looking for clients, so I joined a networking group in Ann Arbor. Once a week, you’d ask the group for a lead for a particular project. The group would respond with a person that they knew who might be helpful. I thought it a long shot, and even felt embarrassed to put it out there to a roomful of business types, but I asked if anyone knew someone in children’s book publishing. A woman introduced me to Shutta Crum, who invited me to her summer schmooze that she used to have. And THAT is the deluxe story about how my collages came about and how I found SCBWI!

To this day, you use textures, manmade and natural, in your art work. What drew you to details that many people dont even see? How has your collage craft evolved over time?

I’ve always been attracted to old things. My mom collected antiques and I often went to different shops with her. My grandparents also lived in a Victorian house that was full of mystery. As a result, I like to use items that are old and have character. I also see objects within other objects and it gives me a great deal of joy. It feels a little like a super power. For example for the Ann Arbor Book Festival, I saw the UM clocktower, which reminded me of a stack of books. And a concept was born for the next poster I did for them. :)

I think the attraction to textures was the discovery part. They are like a whole world among themselves and so inspiring. Whenever I travel, I collect whatever new textures I see. My husband has taken to taking texture snapshots during family vacations.

Early on, anxiety seemed to be your constant companion. How have you learned to quash the paralyzing effects of fear and find success?

Wild Rumpus bookstore

Anxiety disorder and depression both run in my family, so this is something I have faced since I was a child. Anxiety appears on my doorstep most every day. So every day, I exercise. Because when I run, I concentrate on the world outside myself and literally putting one foot in front of the other. It gets me out of my head.

After exercise, I do a kind of prayer, where I give thanks for the day. I also visualize actual problems I might face while working and getting through them, which really helps. I also take a moment before I start to write anything that’s bothering me or any particular fear I’m having. Then I give it a 1-10 rating of just how bad the anxiety is. 

Then I work on my stuff and record how hard (or easy) it was to do xyz. Most times, the fear is wayyyy higher than any actual anxiety I thought I’d have from doing that particular task. Its the everyday exercise of just keeping on, keeping on.

I also submit my book projects to my online illustration critique group (a group of five other women from the 2017 SBWI Summer Conference Illustration Mentorship), even when I’m scared to do so. 

Just recently, I thought a picture book of mine needed a major rehaul. I sat on it not wanting to submit it to anyone, but I went ahead and finally submitted to my critique group. They loved it, so it’s going out this week. I also have a small group of Michkid Illustrators (including your beloved Ruth!) who used to meet each month, but Covid put the kibosh on it, so I’m trying to revive the group.

Success is a relative term. It’s a day when I can create without answering the perfectionist rapping at the door, I guess.

While working on your middle grade novel, your father died. Not long after you found you had breast cancer. And yet, at a fall weekend SCBWI-MI conference, you attended, despite the fact you knew that your luxurious hair was about to fall out because of chemo and radiation. Why did you go when so many other cancer patients might wisely choose to stay home?


I needed to be with my tribe. To be with people I loved and to visualize myself as having a future. I don’t know if Ruth told you, but I had asked if she would complete my middle grade novel if I didn’t make it through treatment. I think going to the conference was one of the few things I could control.

I took a shower before the evening event and my hair fell out. The water started to back up and I was trying to fish the gobs of hair out, but I just got so overwhelmed. Luckily the hotel staff was very understanding. I left a large tip for someone to help clean it up.

It was a western theme, so I wore a hat, as I had just an odd halo of hair still left. I felt pretty mixed-up, but was still glad I had come to the conference. Throughout the years, I had a variety of other equally harrowing moments personally and they always seemed to happen just before a conference. I remember crying at sooooo many conferences, just because of one stressful thing after another was always in my wake. SCBWI was the rock that got me through them all. Being surrounded by others pursuing their dreams always revived my own.

In 2007 you won the SCBWI-MI mentorship. Who was your mentor? How did that mentorship affect your craft?

Susan Kathleen Hartung was my mentor. She had started the mentorship program for SCBWI-MI some years ago. It was incredibly generous of her to give back in this way. I remember being so happy! Lin Oliver was visiting our chapter and presented the mentorship award to me.

I embraced the opportunity full-force. There were some exercises that Susan had me do which were helpful. If I recall right, I wanted to submit my picture book to an editor I met from the SCBWI NY Conference, but Susan didn’t think it was ready. I think she was doing her very best and I was doing my very best, but sometimes, the chemistry didn’t feel right. But I truly appreciated her effort and the opportunity to work with her.

I was inching toward what I hoped would be a publishing deal, but not for 10  more years. My husband had felt the whole kids book thing was more of an expensive hobby than a business. It was difficult justifying the years of workshops and conferences I was taking through SCBWI.

You were going for it, writing, illustrating, searching for agents, submitting for mentorships. Where do you think was your turning point, when you crested that final mountain on your road to publication?

There were a couple turning points: Receiving the honorary mention for the Portfolio Award at the 2017 SCBWI Winter Conference and then receiving an Illustration Mentorship at the SCBWI Summer conference. (I almost didn’t go, because it seemed excessive to do two conferences in one year, but my friends said, “GO!” you’ve got people’s attention!) So glad I went! Preparation FINALLY met opportunity! The Illustrator’s Mentorship was a two-day affair, if I remember right.

The first day consisted of a speed dating round with the amazing Nancy Paulsen, Cecilia Yung, Laurent Lin, Pat Cummings, and Paul Zelinsky, among others. Two riveting moments: Editor Nancy Paulsen reviewing my two mockups BRICK BY BRICK and ICE CREAM FACE, and really enjoying them. Another “Pinch me” moment was Art Director Cecilia Yung giving me some wonderfully positive feedback about my work. About a week after the conference, Nancy called to offer two contracts!

From Are Your Stars Like My Stars?

Then, I interviewed a number of agents. This was the nerve-wracking part! I had no problem finding interested agents with a contracts in-hand. The question was, who would be the right fit? I finally decided on Laura Rennert of Andrea Brown Literary Agency who agreed to work with me, not just based on those two contracts, but on other mockups and ideas I’d worked on, as she wanted to help me build a career and not just publish a couple of books. She’s been a wonderful agent!

To the SCBWI membership, unsure of their potential, what would you say your experience taught you?

Most of the SCBWI folks I talk to who are published say it took them about 10 years or so to break in. It may take you sooner? Longer? Mine was not a publishing journey. It was an odyssey. I joined in 2003 and my first two contracts for books were in 2017. That’s not a typo. Yup, 14 years. The thing that opened that opportunity was not only a solid portfolio, but two solid mockups. For illustrators, find your writer’s voice. If you can write and illustrate equally well (not an easy thing), that might be the thing that opens the door for you, too.

Also for the illustrators—If you attend SCBWI conferences pay for a portfolio review, if you can get one with an art director, even if you feel you don’t need it, do so. It’s an excellent way to meet an art director, make a connection and leave them samples.

Jump at every chance you have to go beyond your comfort zone. I used the deadlines of conferences, application for mentorships, workshops, etc. to give me deadlines when I had none. Deadlines are your friends! It gets you out of the hobby category and takes you one step closer to treating it as a business and one day realizing your goal of getting published.

I had many roadblocks along the way, including huge health problems besides having cancer and major family difficulties. All of us have our own setbacks and difficulties in life. It’s the ability to keep focusing on the horizon, to walk toward that goal, even if it’s small steps, sometimes. And it helps to have friends like Ruth. Go find your Ruth!

From Brick by Brick

Also, there are so many other resources today, like workshops and classes you can take online. None of that existed years ago when I was coming up. Above all else, I believe SCBWI has made me what I am today, not just through the mentorships and conferences, but especially through the FRIENDSHIPS that you gain. These are the people who will have your back when you’re in the trenches, trying to get discovered. So if you haven
t joined, do it!

Please list any social media platforms you wish to share.

Facebook

https://www.facebook.com/heidi.sheffield.5/

Twitter

@wwwheidibooks

Instagram

@heidi.kids.books

 

Heidi’s books are in the Eric Carle Museums Reading Library and the American Writers Museum Children’s Literature Gallery reading space. (There’s a wonderful squirrel mural by Paul O. Zelinsky there—you must check it out if you go!)

BRICK BY BRICK

Penguin/Random House

Written & illustrated by Heidi Sheffield

Ezra Jack Keats Illustrator Award

Dolly Parton Imagination Library Book

First Book Special Edition

Scholastic Book

 

ICE CREAM FACE

Penguin/Random House

Written & illustrated by Heidi Sheffield

Dolly Parton Imagination Library Book

 

ARE YOUR STARS LIKE MY STARS?

Sterling Publishing

Written by Leslie Helakoski & illustrated by Heidi Sheffield

BBC for CBeebies Bedtime Story

Book Riot’s Must-Read Picture Book

 

GOOD NIGHT, LITTLE MAN

Written by Daniel Bernstrom & illustrated by Heidi Sheffield

HarperCollins

Junior Library Guild Gold Standard Selection